http://blog.realadventure.co.uk Thoughts, musings, opinion & announcements from The Real Adventure Fri, 03 Feb 2012 14:01:58 +0000 http://backend.userland.com/rss092 en A while ago, I was asked to present at the ICCA conference on social media & how it relates to customer service. Of course, more & more these days social spaces such as twitter are increasingly important in this regard as more & more people seek to get answers to ... http://blog.realadventure.co.uk/2012/02/social-media-customer-service/ It's fair to say that we all value content shared by people that we know, over just any Tim, Dick or Harry. This principle idea has been the catalyst for a number of innovations from Google over the past couple of years, with the aim of making search a more ... http://blog.realadventure.co.uk/2012/01/google-search-plus-your-world-bad-for-the-internet/ If you're not already aware, for several years now ICANN (the organisation that controls domain names on the web) has had plans to allow organisations to register new top-level domains.  (A top level domain exists at the highest level in the domain naming hierarchy - think of it as the ... http://blog.realadventure.co.uk/2012/01/new-top-level-domains-good-or-bad/ In between global economic meltdown, a royal wedding, the Arab spring and Kim Kardashian’s marriage there’s been plenty happening in 2011. So has it left you breathless, tired out and not in a Christmas mood? Or are you positively bursting at the seams for some Yuletide fun? Checking across ... http://blog.realadventure.co.uk/2011/12/feeling-the-christmas-spirit-or-team-scrooge/ I’ve read much about the potential demise of the ‘big idea’ in marketing. That social media is in danger of turning the creative business into the message business. But actually I think it’s the reverse. Creatively, the likes of Facebook and Twitter have raised the bar It’s not simply about coming up ... http://blog.realadventure.co.uk/2011/10/time-for-a-bigger-idea/ Now might be a good time to check your privacy settings as Facebook have just unveiled the ‘subscribe’ button. In a bid to further compete with Twitter & Google+, this feature allows users to subscribe to other people’s public updates which will appear in their news feeds. Public updates are ... http://blog.realadventure.co.uk/2011/09/facebook-launch-the-subscribe-button/ UK websites have been granted one year by the Information Commissioner’s Office (ICO) in which to comply with new legislation concerning the use of cookies. It requires website owners to obtain ‘positive’ consent from users, before a cookie is used to retrieve information about their online browsing behaviour. The revised EU ... http://blog.realadventure.co.uk/2011/05/that%e2%80%99s-the-way-the-cookie-crumbles-well-not-yet-at-least/ First of all, let's set the scene: Over the past few years, the number of active users on social networking sites has risen dramatically. We're also more likely to value a friend's opinion over the opinion of "RandomBlogger29" for example. To take advantage of these two points and improve the relevance ... http://blog.realadventure.co.uk/2011/02/googles-getting-social-with-search-again/ We noticed a change today in the way Google results are being displayed for local searches. Instead of the typical format of the map being shown above natural results and pushing the organic listings down, Google seems to have changed it in favour of moving the map to the right ... http://blog.realadventure.co.uk/2010/10/google-changes-local-search-results-format-change/ SEO is a key tool that we can use to attract visitors to your website. As digital marketing experts, we know that. But how do we explain it to people who aren't au fait with the whole concept? When it comes to making complex things really simple to understand, I'm a ... http://blog.realadventure.co.uk/2010/10/search-engine-optimisation-fishing/